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New 2024 Toyota Prius LE LE Photo 1 of 33

New 2024 ToyotaPrius LE LE

    Exterior Color
    Cutting Edge
    Interior Color
    Gradient Black
    Combined Fuel Economy
    57
    Battery Warranty
    120 months / 150,000 miles
    Transmission
    Electronically controlled Continuously Variable Transmission (ECVT)
    Drivetrain
    Front-Wheel Drive
    VIN
    JTDACAAU3R3040717
    Stock Number
    C040717
    Toyota Prius

    Included Packages & Accessories

    • 50 state emissions.
    • Front and rear parking assist with automatic braking.
    • 6-gallons of gas.
    • Phone cable charge package.
    • Set digital portfolio.
    • Rear-view mirror with homelink.
    • All weather floor mats.
    • Multimedia screen protector.
    • Paint protection film: hood & door package.
    • Toyoguard platinum.

    Included Packages & Options

    Included Options
    • Front and rear parking assist with automatic braking.$35
    • Phone cable charge package.$79
    • Rear-view mirror with homelink.$199
    • All weather floor mats.$339
    • Multimedia screen protector.$129
    • Paint protection film: hood & door package.$748
    • Toyoguard platinum.$699

    Detailed Specifications

    • 17-in. Alloy wheels with wheel covers and 195/60r17 tires.
    • Active grille shutter.
    • Bi-led projector low- and high-beam headlights, automatic high beams (ahb)and auto off.
      Automatic high beams operate at speeds above 21 mph. See. Owner’s manual. For instructions and limitations.
    • Color-keyed outside door handles.
    • Heated power outside mirrors with folding feature.
    • Led daytime running lights (drl) with on/off feature.
    • Led taillights and stop lights.
    • Roof-mounted shark-fin antenna.
    • Washer-linked variable intermittent windshield wipers.
    • 6-speaker audio system.
    • 60/40 split fold-down rear seats.
    • 8.0-in. Toyota audio multimedia with wireless apple carplay®& android auto™compatibility, usb media port,five usb charge ports,hands-free phone capability and music streamingvia. Bluetooth. ®wireless technology, siriusxm®with 3-month trial subscription.See toyota.Com/audio-multimedia for details.
      Apple carplay® requires a compatible iphone® with an active data plan. Check compatibility at. Https://www.Apple.Com/ios/carplay/. . Operability depends on network availability, a cellular connection and gps signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to. Https://www.Toyota.Com/audio-multimedia/. . To learn more about toyota connected services data collection, use, sharing and retention practices, please visit. Https://www.Toyota.Com/support/privacy-notice/. . Apple carplay® is a registered trademark of apple inc.,Wireless use of android auto requires a compatible android 11.0+ phone and compatible active data plan. Check. G.Co/androidauto/requirements. For compatibility. Operability depends on network availability, a cellular connection, and gps signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to. Https://www.Toyota.Com/audio-multimedia/. . To learn more about toyota's connected services data collection, use, sharing, and retention practices, please visit. Https://www.Toyota.Com/support/privacy-notice/. . Google, android, android auto, youtube music and other marks are trademarks of google llc.,May not be compatible with all mobile phones, smart devices, tablets, e-readers, mp3/wma players and like models.,May not be compatible with all mobile phones, smart devices, tablets, e-readers, mp3/wma players and like models.,A compatible. Bluetooth. ®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The. Bluetooth. ® word mark and logos are registered trademarks of bluetooth sig, inc. Use of such marks by toyota is under license.,A compatible. Bluetooth. ®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The. Bluetooth. ® word mark and logos are registered trademarks of bluetooth sig, inc. Use of such marks by toyota is under license.,Service will automatically stop at the end of your trial subscription period unless you decide to continue service. Trial is non-transferable. If you do not wish to enjoy your trial, you can cancel by calling the number below. All siriusxm services require a subscription, each sold separately by siriusxm after the trial period. Service subject to the siriusxm customer agreement and privacy policy, visit siriusxm.Com for complete terms and how to cancel which includes online methods or calling 1-866-635-2349. Some services and features are subject to device capabilities and location availability. Satellite service not available in ak & hi. Content varies by siriusxm subscription plan. All fees, content and features are subject to change. Siriusxm and related logos are trademarks of sirius xm radio inc. And its respective subsidiaries.,Siriusxm® services require a subscription after trial period. See siriusxm customer agreement for complete terms at www.Siriusxm.Com.
    • Cargo area tonneau cover.
    • Center console with armrest and storage compartment.
    • Extendable dual sun visors with illuminated vanity mirrors.
    • Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat.
    • Power windows with auto up/down.
    • Rear dome light and cargo area light.
    • Single zone climate control system with pollen filtration.
    • Six usb-c charge ports— two front/two center console/two rear.
      May not be compatible with all mobile phones, smart devices, tablets, e-readers, mp3/wma players and like models.
    • Smart key system on driver door with push button start, remote keyless entry system with lock, unlock and panic functions.
    • Softex®-trimmedtilt/telescopic steering wheel with audio, multi-information display and. Bluetooth. ®hands-free phone controls.
      Softex® is a registered trademark of toyota motor sales, u.S.A., inc.,A compatible. Bluetooth. ®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The. Bluetooth. ® word mark and logos are registered trademarks of bluetooth sig, inc. Use of such marks by toyota is under license.
    • Top-mount multi-information display (mid) with indicators and 7-in. Lcd display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages.
    • Two front cup holders; two front and two rear bottle holders.
    • Wireless android auto™compatibility.
      Wireless use of android auto requires a compatible android 11.0+ phone and compatible active data plan. Check. G.Co/androidauto/requirements. For compatibility. Operability depends on network availability, a cellular connection, and gps signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to. Https://www.Toyota.Com/audio-multimedia/. . To learn more about toyota's connected services data collection, use, sharing, and retention practices, please visit. Https://www.Toyota.Com/support/privacy-notice/. . Google, android, android auto, youtube music and other marks are trademarks of google llc.
    • Wireless apple carplay®compatibility.
      Apple carplay® requires a compatible iphone® with an active data plan. Check compatibility at. Https://www.Apple.Com/ios/carplay/. . Operability depends on network availability, a cellular connection and gps signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to. Https://www.Toyota.Com/audio-multimedia/. . To learn more about toyota connected services data collection, use, sharing and retention practices, please visit. Https://www.Toyota.Com/support/privacy-notice/. . Apple carplay® is a registered trademark of apple inc.
    • Battery: 222v.
    • Battery: lithium-ion (li-ion).
    • Brakes: power-assisted ventilated 11.1-in. Front disc brakes; solid 11-in. Rear disc brakes with electronically controlled braking (ecb) system, and star safety system™.
    • Compression ratio: 14.0:1.
    • Drivetrain: electronically controlled continuously variable transmission (ecvt).
    • Drivetrain: front-wheel drive (fwd).
    • Electric motor: permanent magnet ac synchronous motor (83 kw, 111 hp).
    • Emission rating: sulev30 bin 30.
    • Engine: 2.0-liter, 4-cylinder dohc 16-valve with variable valve timing with intelligence (vvt-i), 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm.
    • Engine: hybrid system net power: 194 hp.
    • Steering: electric power steering (eps); power-assisted rack-and-pinion.
    • Suspension: independent macpherson strut front suspension with stabilizer bars; multi-link rear suspension with stabilizer bars.
    • Blind spot monitor (bsm)with rear cross-traffic alert (rcta).
      Do not rely exclusively on blind spot monitor. Look over shoulder and use turn signal. See. Owner's. Manual. For limitations.,Do not rely exclusively on the rear cross-traffic alert. Visually confirm clearance during use. See. Owner’s. Manual. For limitations.
    • Eight airbags — includes driver and front passenger advanced airbag system, driver and front passenger seat-mounted side airbags, rear seat-mounted side airbags, and front and rear side curtain airbags.
    • Engine immobilizer.
      The engine immobilizer is a state-of-the-art anti-theft system initiated when the key is inserted into ignition switch or a smart key fob is in/near the vehicle. Engine will only start if the code in the transponder chip inside the key/fob matches the code in vehicle’s immobilizer. The transponder chip is embedded in the key/fob and can be costly to replace. For lost key or fob, see a toyota dealer or go to www.Aloa.Org to find a qualified locksmith for high-security key service.
    • Hill start assist control (hac).
      Hill start assist control is designed to minimize backward rolling on steep ascents. Not a substitute for safe driving judgment and practices. Speed, grade, surface conditions, driver input, etc., can all affect hac function. See. Owner's. Manual. .
    • Integrated backup camera display.
      The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See. Owner's. Manual. For limitations.
    • Latch (lower anchors and tethers for children) includes lower anchors on outboard rear seats and tether anchors on all rear seats.
    • Rear-seat reminder.
      The rear-seat reminder does not sense objects in the rear seat. The rear-seat reminder is designed to recognize a unique rear-door opening pattern that may be consistent with an object being placed in the rear seating area. See. Owner’s. Manual. For additional details.
    • Safe exit alert.
      Do not rely exclusively on safe exit alert. Always look for approaching traffic before exiting the vehicle. See. Owner’s manual. For limitations.
    • Star safety system™ — includes enhanced vehicle stability control (vsc),traction control (trac), anti-lock brake system (abs), electronic brake-force distribution (ebd), brake assist (ba)and smart stop technology® (sst).
      Vehicle stability control is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and steering input can affect whether vsc will be effective. See. Owner’s manual. For limitations.,Brake assist is designed to help the driver take advantage of abs and is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, tire and road conditions. See. Owner’s manual. For additional limitations and details.,Smart stop technology® will reduce power to help the brakes bring vehicle to a stop during certain contemporaneous brake and accelerator pedal applications. See. Owner's. Manual. For limitations.
    • Tire pressure monitor system (tpms).
      The tire pressure monitor system alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See. Owner's. Manual. For limitations and details.
    • Toyota safety sense. ™ 3.0 (tss 3.0)– pre-collision system with pedestrian detection (pcs w/pd),full-speed range dynamic radar cruise control (drcc),lane departure alert with steering assist (lda w/sa),lane tracing assist (lta),road sign assist (rsa), automatic high beams (ahb),, proactive driving assist (pda).
      Toyota safety sense™ effectiveness is dependent on many factors including road, weather and vehicle conditions. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. See. Owner’s. Manual. For limitations.,The pre-collision system (pcs) with pedestrian detection (pd) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle or a pedestrian. Pcs w/pd is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian and weather, light and road conditions. See. Owner's. Manual. For limitations.,Full-speed range dynamic radar cruise control is not a substitute for safe and attentive driving. See. Owner’s manual. For instructions and limitations.,Lane departure alert with steering assist is designed to read visible lane markers under certain conditions. It provides a visual/audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors including road, weather and vehicle conditions. See. Owner’s. Manual. For limitations.,The lane tracing assist (lta) lane centering function is designed to read visible lane markers and detect other vehicles under certain conditions. It is only operational when drcc is engaged. See. Owner's. Manual. For limitations.,Road sign assist only recognizes certain road signs. See. Owner’s manual. For limitations.,Automatic high beams operate at speeds above 21 mph. See. Owner’s manual. For instructions and limitations.,Proactive driving assist (pda) is designed to detect certain objects or curves in the road and provide gentle braking and/or steering support. Pda is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of detected objects and weather, light and road conditions. See. Owner’s manual. For additional limitations and details.
    • Vehicle proximity notification system (vpns).
      When vehicle proximity notification system is active, it is the driver’s responsibility to maintain a lookout for pedestrians, cyclists, other cars and objects and to drive the vehicle in a safe and attentive manner to avoid making contact.

    Dealer Notes

    This vehicle won't be on the lot long!

    Take control of this high-value modern machine! All of the premium features expected of a Toyota are offered, including: front and rear reading lights, an outside temperature display, and power windows. It features an automatic transmission, front-wheel drive, and a 2 liter 4 cylinder engine.

    Come down to our dealership, you'll get a great vehicle at a great price, with the experience and dedication of our whole team behind you.

    KBB.com Consumer Reviews

    Kelley Blue Book - KBB.com
    Overall4.1Out of 5

    • Looks gorgeous, drives beautifully!

      By Patrice Catanio on Tuesday, March 19, 2024

      4.0
      However, Toyota took away some things for no apparent reason, except to save money. I am very unhappy there is no rear windshield wiper! They also took away rear passenger cup holders, boo. There’s much less headroom in my 2024 which makes it feel a bit claustrophobic. I’m only 5’5. I don’t know HOW a tall person can feel comfortable in this car. There is also way less legroom in the back for passengers, WAY LESS!!! And, a lot less cargo room as well. Toyota has also reduced storage space in the front. I must say I really dislike the big screen in front if my face when I’m driving. They would do better to have that stuff recessed. There is also NO SPARE TIRE! Unacceptable!! That’s my complaints. Here’s what i love: power steering is 1000x better than in my 2005. MPG is incredible. Really good around town, really good! The car handles and drives beautifully. The safety features are amazing. Back up, forward parking, so good. The car is much easier to judge when parallel parking too. And, they got rid of terrible blind spots regarding pedestrians! That small glass lookout is much bigger now. Thank goodness! I love the fabric seats. Very nice. Seats are super comfortable too. Mostly it’s fun and easy to drive. Sexy looking too. Cooling and heating systems excellent! 4 stars due to things I named as complaints.…

    • Great Little Car

      By Bringslite on Tuesday, December 12, 2023

      5.0
      I previously owned a 2017 Prime and now have the XLE trim, and let me tell you, it's a significantly better vehicle than the prior generation. Many YouTube reviewers complained about the CVT noise, which is understandable given their lack of experience with the CVT gearbox. Needless to say, it's not as annoying as they claim. Power is adequate. It has a slew of standard safety features. If you are over 6 feet tall, this car may not be for you. It sits very low, so getting into and out of it may be challenging. Initial mpg is in the mid-30's, but I heard from other owners and the dealer that it will improve once the engine break-in is achieved (around 1K miles or so). My only criticism is the limited visibility from the back hatch window, which isn't a big concern once you get used to it. Overall, a very nice and sleek vehicle.…

    • A Nice Surprise!

      By Eric on Monday, May 05, 2025

      5.0
      I test drove a 2025 Prius XLE, Mazda Miata, and Subaru Crosstrek after driving a Toyota 4-Runner for 5 years. I expected good reliability and was taken by surprise with the ride and roominess so I decided to purchase one. I've been driving it for 3 months / 2,000 miles and absolutely love it! It handles like a sports car, taking on curvy backroads just as nicely as the Miata and with better acceleration. I'm 6-ft and find the fit is just right for me. Some reviews talk about an obstructed view of the instrument cluster but I find no problem with it. Limited headroom in the back is to be expected with the sleek design and I find it much better than sports cars of this size. The steering wheel and seat adjustment options take care of that. The hatchback design offers much more room than the Miata and it has 4 doors and a backseat. It has just as much storage as the Subaru, and much better performance and comfort. The build quality feels solid for such a small car and I'm confident I will get many miles of low mpg reliability with this beauty (54 mph without really trying).…
    Based on 12 consumer ratings for 2023–2025 models.Privacy
    Total SRP
    $31,313
    Dealer Installed Accessories
    $30,799
    Dealer Adjustment
    -$1,000
    Advertised Price
    $30,313
    • We're here to help: (910) 582-3300

    $699.00 Dealer Administrative Charge is not included in advertised price. All prices and offers are before state, city and county tax, tag, title and license fees. Out of state buyers are responsible for all state, county, city taxes and fees, as well as title/registration fees in the state that the vehicle will be registered. All prices and offers include all factory rebates and incentives which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice, please confirm listings with dealer. By filling out this form, you authorize our dealership to call, text, or email you in the future. Prices do not include dealer installed options.